Digital Marketing Mastery – 2-Month Intensive Program

Duration: 8 Weeks
Format: Online/Offline | Theory + Practicals | Assignments + Project
Ideal For: Students, Job Seekers, Entrepreneurs, Freelancers, Marketing Professionals

📅 Weekly Breakdown

Week 1: Introduction to Digital Marketing

• What is Digital Marketing?
• Traditional vs. Digital Marketing
• Types of Digital Marketing
• Key Industry Terms (CTR, CPC, SEO, PPC, etc.)
• Overview of the Digital Marketing Funnel
• Digital Marketing Career Paths

Week 2: Website Planning & WordPress

• Domain, Hosting & SSL Basics
• WordPress Setup and Configuration
• Installing Themes & Plugins
• Creating Essential Pages (Home, About, Contact, etc.)
• Basics of UI/UX for Marketing
• Introduction to Landing Pages (Elementor/Divi)

Week 3: Search Engine Optimization (SEO)

• How Search Engines Work
• Keyword Research (Tools: Google Keyword Planner, Ubersuggest)
• On-Page SEO (Title, Meta, Header Tags, URL Structure)
• Off-Page SEO (Link Building Strategies)
• Technical SEO (Site Speed, Mobile Friendliness, Indexing)
• SEO Tools: Google Search Console, Yoast SEO

Week 4: Google Ads (Search Engine Marketing – SEM)

• Google Ads Interface Overview
• Creating Search Campaigns
• Ad Copywriting & A/B Testing
• Keyword Match Types & Bidding Strategies
• Google Ads Policies
• Campaign Optimization and Performance Metrics

Week 5: Social Media Marketing (SMM) – Organic & Paid

• Platforms Overview (Facebook, Instagram, LinkedIn, Twitter, etc.)
• Content Planning & Calendar Creation
• Hashtag Strategy & Engagement Tactics
• Facebook & Instagram Ads
  • Ad Manager Setup
  • Campaign Types: Awareness, Traffic, Conversion
  • Audience Targeting & Retargeting
• Creatives: Canva Basics

Week 6: Email Marketing & WhatsApp Marketing

• Email Marketing Platforms (Mailchimp, Sendinblue)
• Creating Email Campaigns & Newsletters
• Segmentation & Automation
• WhatsApp Marketing Tools & Use Cases
• Legal Aspects: GDPR, Spam Laws

Week 7: Analytics & Performance Tracking

• Introduction to Google Analytics (GA4)
• Setting up Goals, Events, UTM Tags
• Traffic Sources & User Behavior
• Heatmaps & Session Recordings (Hotjar)
• Using Data to Improve Campaigns

Week 8: Capstone Project + Freelancing / Career Support

• Build a Full Campaign: Website, SEO, Ad, and Analytics
• Mock Interview & Resume Building
• Freelancing Platforms Overview (Upwork, Fiverr)
• Client Pitching & Proposal Writing
• Certifications Guidance: Google, Meta, HubSpot, etc.

✅ Deliverables:

• 10+ Assignments
• 5+ Tools Mastery
• Certificate of Completion
• Resume + Portfolio Support

🛠️ Tools Covered:

• Google Ads, Google Analytics
• WordPress, Canva, Yoast SEO
• Meta Ads Manager
• Mailchimp, Ubersuggest
• ChatGPT (for content & ideas)