MBA Marketing Projects
MBA Marketing Projects
- Customer Satisfaction. TATA MOTORS
- Customer Relationship Management. HYUNDAI
- Emerging Trends in Retail Marketing. BIG BAZAAR
- Impact of Big Malls on Small Vendors.
- Market Awareness.
- Customer awareness on sales Promotion.
- Product Mix & Product line.
- Brand awareness HYUNDAI
- Brand Equity
- A study of various methods of underwriting for retail assets products.
- Changing consumer preference towards organized retailing from un-organized retailing.
- The impact of loyalty programs on consumer purchase behavior and loyalty.
- An analysis of consumer behaviour in upgrading to conspicuous goods in branded apparels.
- Study of factors which influence the location of retail outlet.
- Integrated marketing communications.
- Impact of promotional activities on consumer’s behaviour at retail outlets”
- A study on the consumer electronics industry in India.
- Analysis of sales promotions ability to prompt brand.
- Influence of branding on consumer purchasing behavior.
- A study on factors influencing adaptability & usability of consumer electronics.
- Implementation & effectiveness of competence management.
- Impact of promotional activities at mall on consumer’s behaviour at shopping malls.
- Study on strategies for promoting retailers’ brands
- Brand Positioning.
- Brand Loyality.
- BRAND IMAGE – AIRTEL, KESORAM CEMENT, HARSHA TOYOTA
- SALES & ADVERTISING – INDIABULLS, AIRTEL
- CUSTOMER RELATIONSHIP MANAGEMENT – HERO, ICICI BANK
- CONSUMER EVALUATION- HERITAGE FRESH RETAIL STORE
- CUSTOMER SATISFACTION – TATA, INDIABULLS, HERO, AIRTEL, BIGBAZAR
- CUSTOMER BUYING BEHAVIOR – HERITAGE, HERO, KESORAM
- PRODUCT LIFE CYCLE MANAGEMENT – KESORAM, ICICI BANK
- SALES & SERVICE – HERO, HARSHA TOYOTA
- SALES & DISTRIBUTION – KESORAM, HERITAGE, TATA MOTORS
- SALES PROMOTIONAL ACTIVITIES- TATA MOTORS, HYUNDAI
- PROMOTIONAL ACTIVITIES – HERO, TATA MOTORS
- RETAIL MANAGING –HERITAGE, BIG BAJAR
- NEW PRODUCT RESEARCH – LEOLABS
- NEW PRODUCT DEVELOPMENT (NPD) – KOTAK, LEOLABS, HERITAGE
- KESORAM, ULTRATECH
- CUSTOMER AWARENESS ON PRODUCT
- CONSUMER BEHAVIOUR- L.G, TATA MOTORS
- CUSTOMER PERCEPTION- HYUNDAI
- CUSTOMER PREFERENCE TOWARDS SMALL CAR- HYUNDAI
- CUSTOMER AWARENESS ON PRODUCT – AIRTEL
- BRAND AWARENESS- AIRTEL, HDFC, TATA MOTORS
- BRAND EQUITY- HARSHA TOYOTA, HYUNDAI
- ADVERTISING IMPACT ON CUSTOMER – AIRTEL, HERO
- MARKET RESEARCH ON HEALTH CARE PRODUCTS-Kamineni, Hetero Drugs,
- MARKETING MIX- HERITAGE
- MARKET ANALYSIS- , AIRTEL, HARSHA TOYOTA
- MARKET RESEARCH ON RETAIL INDUSTY –HERITAGE
- PRICING STRATEGY – ULTRATECH CEMENT
- RURAL MARKETING -HERITAGE
- SALES FORCE MANAGEMENT – TATA MOTORS
- TELE MARKETING – FORTUNE FORD
- IMPACT OF ADVERTISING ON CBB – AIRTEL
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